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By LAUREN SHOCKEY , NYTimes Magazine
| November 10, 2010, 9:23 am |
You’ve got to have a hard sell and catchy slogan if you’re a bottled water company trying to introduce your product in New York City, which is reputed to have some of the best tap water in the world. After all, this is a place where people have tried to actually bottle the tap water. Sometimes, though, a straightforward approach is best. And so the entrepreneur Benjamin Gott named his company Boxed Water Is Better.
Read the full essay: http://tmagazine.blogs.nytimes.com/2010/11/10/now-drinking-boxed-water-is-better/
November 15, 2010, 8:45 pm
In America, I turn on the faucet and out pours water. In much of the world, no such luck. Nearly a billion people don’t have drinkable water. Lack of water ─ and the associated lack of toilets and proper hygiene ─ kills 3.3 million people a year, most of them children under five.
Lack of access to clean water is one of the world’s biggest health problems. And it is one of the hardest to solve. Lots of different groups dig wells and lay pipes ─ but the biggest challenge comes after the hardware is in.